Tuesday, August 03, 2010

SEO - White Hat and Black Hat

All of you probably already know that Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines in the hope of getting more "natural" or un-paid ("organic" or "algorithmic") featured links in search engine search results.

However, it is important you distinquish between ethical white hat SEO and unethical black hat SEO.

SEO may involve changes to the HTML source code of a site and various SEO friendly tactics to be incorporated into web site development and design.

Black hat SEO sometimes also referred to as spamdexing, uses link farms, keyword stuffing and article spinning do not contribute to the relevance of search results and the user-experience of search engines. Websites practicing black hat SEO may be black listed and removed from search engines indices and must always be avoided.

If you happen to be in Dallas and want someone to help you with SEO, you may be interested in SEO Dallas, a group which says it practices white hat SEO.